National Visitor Motivation Survey Project


National Visitor Motivation Survey Project

We are conducting Visitor Motivation Surveys for more than a dozen cultural institutions across the country in 2015/16. These surveys will examine website traffic data to provide individual organizations insights into their online audiences and, by comparing against other institutions, gain an understanding of online audiences nationwide. The results will be presented at the Museums and the Web 2016 conference (proposal submitted, approval pending), taking place in Los Angeles next spring.

Participants to date:

Art Gallery of Ontario
Aspen Art Museum
Chicago Architecture Foundation
Chinese American Museum
Clyfford Still Museum
Contemporary Art Museum St. Louis
Houston Center for Contemporary Craft
Institute of Contemporary Art/Boston
Illinois Holocaust Museum
The Menil Collection
Museum of Art and History Santa Cruz
Museum of Contemporary Art Denver
Nasher Museum of Art at Duke University
Nasher Sculpture Center
Portland Art Museum
Warhol Museum
Yerba Buena Center for the Arts

Email me to join us!

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Content Strategy for Colorado University

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Content Strategy for Colorado University

The University of Colorado Denver is pursuing a redesign of I’ve been hired to do content strategy and production (writing and editing) for the project, which will be in collaboration with web and design agency BetterWeather and University Communications.

The project represents a unique set of requirements and challenges because the new site combines The Wildlife Experience—a functioning museum—with CU’s higher education offerings as a satellite location for the larger CU system. The content strategy will take into consideration the range of audiences the site will serve.

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Content Management System update and WordPress migration for MCA Chicago

After completing the “facelift” of the MCA’s website, we needed to address the site’s content management system. The legacy system was custom built by a previous in-house developer and was at least five or six years old—ancient by most web standards. In addition, the old CMS had been hacked for the launch of the facelift in order to make the updated front-end function on top of the legacy CMS.

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Goshka Macuga microsites

Goshka Macuga iPads in-situ

Microsites for Artist in Residence Goshka Macuga

London-based artist Goshka Macuga’s residency project for the MCA Chicago, titled a Chicago Comedy, is inspired by Hamburg Conversations on Art: Hamburg Comedy, a 1896 work by German Jewish art historian Aby Warburg. Because the resulting work, likely to be a play, would not exist until the end of the residency term, the residency project team’s challenge was to make the residency visible to the public. The artist preferred not to create an object or an installation to represent the residency, so digital, with its ability to present a depth of information in a physically economical and engaging way, emerged as the best candidate.

The artist’s process is being documented and presented to the public as Preparatory Notes for a Chicago Comedy. Our team became involved as interactive media designers/developers.

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Coinciding with a small-scale organizational restructuring, the newly collected Design, Publishing, and New Media Department (DPNM) was eager to update the look of the website to a bolder, more contemporary look and feel. The technical team—comprising one web developer and a project and content manager—worked with the design team to address front-end concerns, while leaving the CMS largely intact. The “facelift” (pictured above) was launched in October 2011 and remains the design of the site while a new CMS is being built.

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Calder and Contemporary Art microsite


Calder and Contemporary Art microsite

Alexander Calder and Contemporary Art: Form, Balance, Joy, paired the work of Alexander Calder with the work of seven contemporary artists whose practices are bound to Calder’s legacy as modern sculptor. While a well-known, even beloved figure, Calder had not previously been considered an important point of reference for contemporary artists. This was the first exhibition to explore Calder’s significance for an emerging generation of sculptors, reconsidering his influence and his innovation through a presentation of his own work alongside the work of contemporary artists.

The installation of the exhibition divided Calder’s work from that of the contemporary artists into two separate galleries, so we were interested in providing online users a tool for seeing the artists and their works in closer proximity to one another. The design of site—dividing the page in half and sliding content back and forth—reflected the physical installation while allowing users to move fluidly from one side to the other.

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