Featuring a bold, responsive design, the new website for the Clyfford Still Museum launched October 6, 2014. The approach for the new site was to help the museum position itself as a destination…a site of pilgrimage for art lovers interested in the life and work of master abstract expressionist painter Clyfford Still.
Our goals for the site were to simplify the navigation and information architecture; build a new, more flexible and user-friendly content management system; and provide an updated, responsive design that featured more generous visuals and highlighted the museum’s building—an architectural gem.
The team—designer Scott Reinhard, developer Marty Spellerberg, and I—employed an Agile approach and worked with museum stakeholders to identify institutional priorities for the redevelopment project. We conducted several assessments of the previous site, including a site audit and a usability study, as well as several assessments of the information architecture throughout the process, to test our assumptions and inform our final decisions.
Content Strategist and Project Manager