Featuring a bold, responsive design, the new website for the Clyfford Still Museum launched October 6, 2014. The approach for the new site was to help the museum position itself as a destination…a site of pilgrimage for art lovers interested in the life and work of master abstract expressionist painter Clyfford Still.
After completing the “facelift” of the MCA’s website, we needed to address the site’s content management system. The legacy system was custom built by a previous in-house developer and was at least five or six years old—ancient by most web standards. In addition, the old CMS had been hacked for the launch of the facelift in order to make the updated front-end function on top of the legacy CMS.
The Visitor Motivation Survey of the MCA website was conducted to give the organization insight into how the site was being used. The intent was to be able to identify which kinds of users were accessing the site in an effort to analyze current and inform future online offerings.
In close collaboration with the MCA Store, the Design, Publishing, and New Media Department created a new design concept for their online store site and e-commerce interface. The new design features an improved site structure, reconsidered navigation, and clearer visual hierarchy for a more intuitive interface.
Coinciding with a small-scale organizational restructuring, the newly collected Design, Publishing, and New Media Department (DPNM) was eager to update the look of the website to a bolder, more contemporary look and feel. The technical team—comprising one web developer and a project and content manager—worked with the design team to address front-end concerns, while leaving the CMS largely intact. The “facelift” (pictured above) was launched in October 2011 and remains the design of the site while a new CMS is being built.
Alexander Calder and Contemporary Art: Form, Balance, Joy, paired the work of Alexander Calder with the work of seven contemporary artists whose practices are bound to Calder’s legacy as modern sculptor. While a well-known, even beloved figure, Calder had not previously been considered an important point of reference for contemporary artists. This was the first exhibition to explore Calder’s significance for an emerging generation of sculptors, reconsidering his influence and his innovation through a presentation of his own work alongside the work of contemporary artists.
The installation of the exhibition divided Calder’s work from that of the contemporary artists into two separate galleries, so we were interested in providing online users a tool for seeing the artists and their works in closer proximity to one another. The design of site—dividing the page in half and sliding content back and forth—reflected the physical installation while allowing users to move fluidly from one side to the other.