UPDATE: MCA Store website launched!
In close collaboration with the MCA Store, the Design, Publishing, and New Media Department created a new design concept for their online store site and e-commerce interface. The new design features an improved site structure, reconsidered navigation, and clearer visual hierarchy for a more intuitive interface.
The visual design takes advantage of the high quality, beautiful photographs of the products by featuring them at a more generous scale, and pairing them with bold, bright colors and clean typography.
Pictured: A mock-up of the to-be-launched site’s homepage.
Lead Designer: James Goggin