In close collaboration with the MCA Store, the Design, Publishing, and New Media Department created a new design concept for their online store site and e-commerce interface. The new design features an improved site structure, reconsidered navigation, and clearer visual hierarchy for a more intuitive interface.
Coinciding with a small-scale organizational restructuring, the newly collected Design, Publishing, and New Media Department (DPNM) was eager to update the look of the website to a bolder, more contemporary look and feel. The technical team—comprising one web developer and a project and content manager—worked with the design team to address front-end concerns, while leaving the CMS largely intact. The “facelift” (pictured above) was launched in October 2011 and remains the design of the site while a new CMS is being built.