Content Strategy – Sarah Wambold

Mar 2015Apr 2015

Content Strategy for Colorado University

The University of Colorado Denver is pursuing a redesign of cusouthdenver.org. I’ve been hired to do content strategy and production (writing and editing) for the project, which will be in collaboration with web and design agency BetterWeather and University Communications.

The project represents a unique set of requirements and challenges because the new site combines The Wildlife Experience—a functioning museum—with CU’s higher education offerings as a satellite location for the larger CU system. The content strategy will take into consideration the range of audiences the site will serve.

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Oct 2014Apr 2015

Clyfford Still Museum redesign

New website for the Clyfford Still Museum

Featuring a bold, responsive design, the new website for the Clyfford Still Museum launched October 6, 2014. The approach for the new site was to help the museum position itself as a destination…a site of pilgrimage for art lovers interested in the life and work of master abstract expressionist painter Clyfford Still.

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Dec 2013Mar 2015

MCA CMS on WP

Content Management System update and WordPress migration for MCA Chicago

After completing the “facelift” of the MCA’s website, we needed to address the site’s content management system. The legacy system was custom built by a previous in-house developer and was at least five or six years old—ancient by most web standards. In addition, the old CMS had been hacked for the launch of the facelift in order to make the updated front-end function on top of the legacy CMS.

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Oct 2011Mar 2015

mcachicago.org

mcachicago.org

Coinciding with a small-scale organizational restructuring, the newly collected Design, Publishing, and New Media Department (DPNM) was eager to update the look of the website to a bolder, more contemporary look and feel. The technical team—comprising one web developer and a project and content manager—worked with the design team to address front-end concerns, while leaving the CMS largely intact. The “facelift” (pictured above) was launched in October 2011 and remains the design of the site while a new CMS is being built.

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Jun 2010Mar 2015

Calder and Contemporary Art microsite

Calder and Contemporary Art microsite

Alexander Calder and Contemporary Art: Form, Balance, Joy, paired the work of Alexander Calder with the work of seven contemporary artists whose practices are bound to Calder’s legacy as modern sculptor. While a well-known, even beloved figure, Calder had not previously been considered an important point of reference for contemporary artists. This was the first exhibition to explore Calder’s significance for an emerging generation of sculptors, reconsidering his influence and his innovation through a presentation of his own work alongside the work of contemporary artists.

The installation of the exhibition divided Calder’s work from that of the contemporary artists into two separate galleries, so we were interested in providing online users a tool for seeing the artists and their works in closer proximity to one another. The design of site—dividing the page in half and sliding content back and forth—reflected the physical installation while allowing users to move fluidly from one side to the other.

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Jan 2010Mar 2015

QR initiative with Jim Nutt

QR initiative with Jim Nutt

In 2010, the MCA Chicago presented the major retrospective Jim Nutt: Coming Into Character. Nutt often finishes his paintings by working on the backs, rendering images—some of them trompe l’oeil—and scripting punning, purposefully misspelled phrases in his own unique calligraphy. These finished backs are not meant for display. Their primary purpose is to relay information to those handling the works, including individual owners as well as museum registrars, conservators, and preparators.

Through the use of QR codes included with the labels of selected works, museum visitors are able to access images of the backs of these works on their smartphones while in the exhibition.

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