Research and Presentations

User research of online behavior. Video production and storytelling workshops. Regular presenter at the Museums and the Web and the Museum Computer Network conferences.

Visitor Motivation Survey

In 2015–16, cultural organizations across the United States, joined by partners in Canada and Australia, worked together to better understand museum website visitor motivation. This was not just a research study, but a community of museums looking to better understand their online audiences through a simple online survey. The survey comprised a single question about what motivated users in going to the website that day. Focussing on identity-related motivations, rather than demographics or behaviors, the survey responses aligned with museum researcher John Falk’s Predictive Model for Museum Visitation.

This is the first survey to utilize Falk’s framework online, the first focused primarily on small- and medium-sized organizations, and the first in the U.S. to view the data in aggregate.

Presentations and Papers:

MCN2016 – Results from the National Visitor Motivation Survey Online
Slides | Video

MW2016 – Falk Meets Online Motivation: Results from a Nationwide Survey Project

Journal of Digital & Social Media Marketing, Spring 2018


Additional Presentations

Video Crit Room
Panelist, Museums and the Web 2015–2017; April 2015, 2016, 2017

High Museum Mellon Digital Publication Convening
Co-presenter, May 2017

Working Groups that Work
Professional forum, Museums and the Web 2017, April 2017

WordPress as Museum Web CMS: Development and Content Strategy
Presentation, Museum Computer Network 2015, November 2015

Building the car while driving it: Using agile methodologies for changing project scopes
Paper and presentation, Museums and the Web 2015, April 2015

Storytellers: Documentary-style video done well
Workshop, Museums and the Web 2015, April 2015

The New Media Revolution: How Arts Organizations Can Thrive in the Digital Age
Panelist, The Chicago Community Trust, 2008